Distribution strategies within the marketing mix Essay - 1

Distribution strategies within the merchandising mix - Essay ExampleHowever, wholesalers are incapable of marketing the products and also eat a wide chunk of the profit. In such a scenario, telemarketing plays an important role for a company.The article is super relevant from point of view of Distribution Strategies because with changing nature of businesses, the proliferation of technology and shorter product cycles, the distribution strategies moldiness also evolve. A large number of customers are getting used to Internet and e-commerce. Telemarketing has been vivacious for a long time as an effective sales channel. However with growing customer footstall and complexity, larger organizations need to take help of specialized brokers and agents to take advantage of economies of scale. It saves considerable long-term cost for the company as well. Also the use of wholesalers for distribution must be though over rigorously. magic spell they are a vital link in the distribution chai n, they also act as a cost centre for a company.Economically, it may not make sense for refined organizations to use foreign agents or brokers for this purpose. However, in order to venture into foreign markets, they may be required in small