Wyndham International Business Case Study Essay - 1796 Words

Wyndham International Business Case Study Challenges facing Wyndham International There are a number of challenges facing Wyndham International in 2001 as they move forward to capture market share of a distinct upscale segment of the business and leisure travelers. In 2001, Wyndham was not a well-known name in the industry. The company had been suffering financially and had sold considerable assets in an effort to promote the Wyndham brand. The challenge of building branch recognition in a market dominated by a few key players such as Marriott, Hilton and Hyatt compounded by the fact that the travel and tourism market was already suffering from the backlash of the September 11, 2001 tragedy make Wyndhams challenge somewhat†¦show more content†¦According to Porters Model, there are three strategies that can act as differentiators against competitors. They are cost leadership, differentiation and niche strategies (Turban, Leidner, McLean Wetherbe, p.44). Clearly, in the face of financial restructuring Wyndham can neither afford to price out of the ma rket nor afford to be the lowest cost provider. Establishing a differentiated experience or a niche strategy in the face of low brand recognition is a daunting task. Wyndhams differentiation strategy to build brand recognition and share of wallet in the upscale business and leisure travel market, hinges to substantial degree upon the success of a guest recognition program named Wyndham ByRequest. The design of the program is focused upon offering personalized service to the members. CRM capability and investment in technology is pivotal to successful delivery. Interestingly enough, ‘marketing research indicates that the primary elements driving selection decisions by business travelers were location and previous experience (Wyndham International: Fostering High Touch with High Tech, p. 8). Wyndham is obviously trying to capitalize upon the experience piece. While Wyndhams strategy plays well to this market research, one in three surveyed indicated that frequent-guest points and airline miles are important and this in itself presents a challenge to overcome.Show MoreRelatedWYNDHAM INTERNATIONAL: FOSTERING HIGH-TOUCH WITH HIGH-TECH1403 W ords   |  6 Pages WYNDHAM INTERNATIONAL: FOSTERING HIGH-TOUCH WITH HIGH-TECH Summary The Harvard Business Review case study on Wyndham International discusses the inception of the hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various external and internal factors. The organization restructuring and changes in management introduced several guest loyalty programs, ByRequest in particular, to allow Wyndham International to reestablish its brand. This paper discussesRead MoreThe Internal Environment Analysis : Wyndham Worldwide1590 Words   |  7 PagesWyndham Case Study Executive Summary As a primary worldwide provider of travel-related services such as rentals, lodging, conference facilities, and timeshare exchange, Wyndham Worldwide has overcome inconsistent branding strategy, unstable mergers, and acquisitions, as well as the 2008 economic recession to retain its top position in the industry. An internal and external analysis of the company, opportunities, and threats faced by the firm, its competitive advantage, and a strategic focus revealRead MoreIt Strategy - Case Study8329 Words   |  34 Pagesalignment of IT to business strategy affect the organisation of the IT function? Author ID No Opponents Tutor Joy Agbamuche 731126 Sirintip Saitong Shahid Mahmood Ole liljefors Michael Le Duc Abstract Date Purpose 2008-06-04 The primary goal of this research is to describe the IT function and examine how its alignment to an organisations strategy affects the way it is organised. Method The chosen method was a purely theoretical examination with the use of the case study of Windham InternationalRead MoreResponsibilities Of The Federal Government1126 Words   |  5 Pagesmilitary and multiple law enforcement angencies to ensure that protection. In this digital age, cyberattacks are an ever increasing threat to national security. These attacks not only target government agencies but also private contractors that do business with the federal government as well. There can be no doubt that attacks involving military targets effect national security. It is harder to see how attacks against private industry can. However, protecting private sector businesses is becomingRead MoreCompetitive Analysis - Hotel2391 Words   |  10 Pagesdevelopment | * New hire orientation program * International hourly training * Gateways * Core management training * Hotel Based Programs amp; Offerings * Essential Skills for Supervisors and Managers * InMotion!   * Get On Board * Ashridge Virtual Learning Resource Centre * Facilitator Lead Programs amp; Offerings * Additional Marriott Management Training * Property Strategic Planning Implementation * Courtyard by Marriott International University * Training On-Property ProgramsRead MoreUsing Hotel Amenities as a Tool2226 Words   |  9 PagesUsing hotel’s amenities as a tool Iveta Per Florida International University Abstract This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotelsRead MoreHotel and Marketing Research4269 Words   |  18 PagesVideo Case 4.1 Subaru: â€Å"Mr. Survey† Monitors Customer Satisfaction 1. Marketing research can play an important role in helping Subaru understand the devotion of consumers to its brand. It can help them understand the motivations, perceptions, and preferences of consumers in their market. It can also provide them with a profile of their loyal customers. 2. Management Decision Problem: What can Subaru do to improve customer loyalty? 3. The marketing research problem is to determine customerRead MoreAnalysis of Capital Structure of Ihg5725 Words   |  23 Pages307473 307540 307576 308254 A dissertation in report form submitted in partial fulfillment of the requirements for Financial Management II of the Higher Diploma in Events, Hotel and Tourism Management IMI International Hotel Management Institute, Switzerland October 2010 Abstract: This report is illustrated about the capital structure of Inter Continental Hotel Group Company. 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The Tell Tale Heart By Edgar Allan Poe - 1156 Words

The short story â€Å"The Tell-Tale Heart† by Edgar Allan Poe is told from an unknown narrator that is mad. The unknown man reveals his motives from the start by addressing his issue to the reader. He tells the story based on upon his point of view to defend his position although he insists that he is not crazy, his actions speaks for itself. The usage of diction and tone throughout the story illustrates his madness and fear of the old man eye. Since the short story is being told from the heart, the man is acting upon his emotions instead of logic. His mental state is shown through his actions to justify his feelings towards the old man eye. For example at the beginning of the story he addresses his sanity by saying â€Å"TRUE! --nervous --very, very dreadfully nervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses --not destroyed --not dulled them... He’s emphasizing his tone by being repetitive and stating that he is n ervous but not mad, since he is suffering from a disease. In reality, the unknown narrator isn’t suffering from any disease although it can be infer that he have a mental illness. Since he confessed saying â€Å"I loved the old man. He had never wronged me. He had never given me insult. For his gold I had no desire. I think it was his eye! yes, it was this! He had the eye of a vulture --a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold; and so by degrees --very gradually --I madeShow MoreRelatedThe Tell Tale Heart By Edgar Allan Poe1161 Words   |  5 PagesOut of a vast quantity of these English historians, one stood out to me, his name is Edgar Allan Poe. Poe’s writing had its own unique gothic and horror style. The story, The Tell-Tale Heart is one of his very popular pieces of literature, it not only tells a story, but uses Poe’s unique style of writing to silently incorporate different genres, themes, and symbolism to crea te a sub-story within the text itself. Poe was born in Boston Massachusetts on January 19, 1809. At the young age of just 2 yearsRead MoreThe Tell Tale Heart By Edgar Allan Poe1569 Words   |  7 PagesIn the short story â€Å"The Tell-Tale Heart,† author Edgar Allan Poe employs several literary devices such as symbolism, allegory, and imagery. These devices enable us to see and better comprehend the story’s events through the eyes of the narrator. The narrator explains that he is extremely nervous but clarifies that he is not insane; he even goes so far as to share an event from his past to prove that he is not crazy. He believes that he loves the old man and has nothing against him except his horribleRead MoreThe Tell Tale Heart By Edgar Allan Poe Essay1477 Words   |  6 Pagesyourself and others that you weren’t in the wrong for doing something bad? Well, the narrator in the story The Tell-Tale Heart does. Edgar Allan Poe is known to write stories that are of Dark Romanticism. Dark romanticism is a literary genre that showcases gothic stories that portray torture, insanity, murder, and revenge. The story â€Å"The Tell-Tale Heart† is no different. Edgar Allan Poe does a great job with making the readers wonder throughout this short story. This allegory makes reader’s questionsRead MoreThe Tell Tale Heart By Edgar Allan Poe986 Words   |  4 Pagesbade the gentlemen welcome. The shriek, I said, was my own in a dream.† The Tell Tale Heart is one of Edger Allan Poe’s most famous and creepiest stories. The premise of this gothic short story is that a man’s own insanity gives him away as a murderer. By usi ng the narrators own thoughts as the story Poe displays the mental instability and the unique way of creating a gothic fiction. While other stories written by Poe reflect this same gothic structure and questionable sanity, this story has aRead MoreThe Tell Tale Heart By Edgar Allan Poe1502 Words   |  7 PagesThe author Edgar Allan Poe created a beautiful writing piece called â€Å"Tell Tale Heart†, which included literal elements such as mood, tone, and point of view. The story included a tremulous mood for the reader to be able to feel the excitement of the story. According to the text â€Å"Tell Tale Heart†, it states â€Å"And now at the dead hour of the night, amid the dreadful silence of that old house, so strange a noise as this excited me to uncontrollable terror.† This illustrates that the details of the storyRead MoreThe Tell Tale Heart By Edgar Allan Poe1030 Words   |  5 PagesA Guilty- Mad Heart â€Å"Burduck then goes on to ponder how Poe used cultural anxieties and psychological panic to advantage.† (Grim Phantasms, G.A. Cevasco). In The Tell-Tale Heart by Edgar Allan Poe, a nameless man narrates the story of how he murdered an elderly man because of his eyes. In his short story The Tell-Tale Heart, Poe shows the themes of guilt and the descent into madness through the narrator, in this gothic horror story. Edgar Allan Poe wrote many gothic tales throughout his lifeRead MoreThe Tell Tale Heart By Edgar Allan Poe1133 Words   |  5 Pages Written in 1843, The Tell-Tale Heart by Edgar Allan Poe incorporates nearly all of the gothic elements. While this piece of art may not contain all of the gothic elements, it is the epitome of a gothic short story. In The Tell-Tale Heart, the setting seems to be inside an old house, which strengthens the atmosphere of mystery and suspense. The madness and overall insanity of the narrator illustrates the sense of high, overwrought emotion. The presence of creaking hinges and the darkness representRead MoreThe Tell Tale Heart By Edgar Allan Poe1644 Words   |  7 Pages Edgar Allan Poe was a prominent American writer whose writing reflected his tragic life. He began to sell short stories for profit after being forced to leave United States Military Academy for lack of financial support. Over the next decade, Poe published some of his best-known works, including The Fall of the House of Usher (1839), The Raven (1845), and The Cask of Amontillado (1846). It is in these stories that Po e established his unique dark writing style that often have the recurring themeRead MoreThe Tell Tale Heart By Edgar Allan Poe879 Words   |  4 PagesIn between guilt, paranoia and obsession The Tell-Tale Heart by Edgar Allan Poe uses several literary elements to support the themes of the story. The story is based on a gruesome murder of an old man. The author uses madness, obsession and guilt as themes to prove how the narrator is truly twisted and insane. Madness is the first theme of the story; in the beginning the narrator tries to convince the audience he is not mad (insane). â€Å"TRUE!... nervous very, very nervous I had been and am; but whyRead MoreA Tell Tale Heart By Edgar Allan Poe1156 Words   |  5 Pagescontain some level of madness. For example in the short stories â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman â€Å"The Tell-Tale Heart† by Edgar Allan Poe, both of the main character in these stories believe that they are perfectly wise, but their out of control behaviors proves that they’re mentally ill or to be more specific insane. In the short story â€Å"A tell-tale heart† the unknown narrator is telling us a story about his neighbor who is an old man but his of a vulture: blue pale eye is what

The Case of Boeing and Airbus-Free-Samples-Myassignmenthelp.com

Question: How do Organizations learn from a drastic failure? Distinguish between ad hoc and systematic reactions and discuss their effectiveness for dealing with two basic challenges. Answer: Introduction Murasaki Aircraft Corporation (MAC) is a new aircraft manufacturer that is looking to enter the medium size passenger jet market even though there is a stiff competition from the heavyweights like Boeing and Airbus. However, the owner of MAC is not interested in making the same mistakes both of these companies did and hence, needs to analyze the root causes of the mistakes so that the same are not repeated in the case of MAC. It has been found that the businesses of Boeing and Airbus were negatively affected by two separate management approaches that were initially supposed to be fruitful (Kotha Srikanth, 2013). While Boeing was affected by the lack of insight during technical implementation, Airbus was affected by poor management decisions and internal disputes inside the organization. In this essay, the cases of Boeing and Airbus have been analyzed in detail in order to find the root causes of the problems faced by them. Taking the analysis results as lessons, suitable recommendations have been made for MAC so that they do not repeat the same mistakes as Boeing and Airbus did. Analysis and Recommendations for MAC Airbus and Boeing are both popular aircraft manufacturers that are currently the mostly used aircrafts around the world. However, the aircrafts from the two companies are different in nature, structure, capacity and other factors. While Boeing 787 Dreamliner aircraft is specially constructed to reduce the overall weight of the aircraft in order to make it easier to fly whereas Airbus A380 is mainly build for high passenger capacity. According to their operational strategy, both the companies follow partnering policy i.e. they strike partnership with other companies (e.g. aircraft parts manufacturer, interior design, power supply, etc.) (Shenhar, Holzmann, Melamed Zhao, 2016). However, this partnering policy has turned out to be problematic and both of the companies are facing losses rather than profits from this partnering policy. The partnering policy was mainly implemented in order spread the manufacture defects and risks to different organizations so that they could be solved eas ily (Dutton, 2016). However, this policy was not of much use as the risks have still remained for both the companies as both of them have different approaches to address the problems. While Boeing 787 Dreamliner mainly emphasized on short term fixes, Airbus A380 emphasized on long term developments and implemented their changes slowly on a regular basis (Gokhale, Raghavan Tremblay, 2014). As a result, A380 has gained a lot of market in recent times whereas the business of Boeing 787 Dreamliner has fallen in spite of having efficient lightweight aircrafts. Boeing and Airbus have adopted two entirely different approaches for business developments that led to different positive and negative outcomes. Being is one of the oldest aircraft manufacturer that is still active today and until a few years ago, Boeing relied on their initial aircraft designs that were operational previously. For some time, it was very popular due to lack of many alternatives. Boeing provided large passenger capacity (ranging from 350 to 450), had high travel speed and light weight that made it easy for the pilots to fly though any air condition (Song, Li, Song Zhang, 2014). When Airbus came to the market, it became instantly popular due to several reasons. The Airbus A380 was the largest passenger aircraft the world had even seen (the aircraft could carry up to 840 compared to only 425 in 787 Dreamliner). Naturally, due to the high capacity, the aircraft had to be of a very large size as well as to include wider space in the interior than usual. Furthermore, the A380 was a few times heavier than the 787 Dreamliner and hence, needed efficient control during flight. A380 also came with the latest scientific and technical facilities that were miles ahead of 787 Dreamliner. Due to these factors, the Dreamliner faced steep competition from A380 and the business started to decline (Elahi, Sheikhzadeh Lamba, 2014). However, after a few years, the business of A380 also dipped by a significant margin owing to the fact that the flight tickets were extremely expensive and not all pilots could drive an airbus owing to its size and weight. Boeing and Airbus took certain initiatives to check the fall and rise again in the market. Boeing chose to address customer satisfaction issues immediately and started to implement changes in the interior designs and passenger facilities of the aircrafts. However, this approach had both positive and negative effects on the business of 787 Dreamliner. The main positive effect was that the passenger facilities were massively improved resulting in modern technical facilities that attracted more customers (Al-Najjar et al., 2017). The passenger comfort increased inside the aircraft and 787 started gaining more passengers. In addition, Boeing also decided to use different materials for building the body of the aircrafts and order to increase operational efficiency (Drfler Baumann, 2014). The negative outcome of this approach was that due to the change in the building materials, the running and operational costs also increased considerably and furthermore, many technical glitches started to appear due to the change in materials of the aircraft body. These technical faults were not solved as the company rather focused on providing a customer-friendly experience rather that efficient and safe flight of the aircrafts. On the other hand, the approach of Airbus was to implement a lot of overall changes in a short amount of time in order offer passenger comfort as well as implement latest technological improvements in the overall aircraft (Wright, 2015). These changes initially had a positive impact on the business of Airbus and the passenger count increased by a significant margin. The latest technological improvements improved the passenger facilities inside the aircraft and also aided the pilots to make safe and efficient flights over large distances. However, problems arose when sufficient maintenance was done on the aircrafts. Airbus failed to realize that significant technical improvements also require regular maintenance and monitoring in order to address implement ation faults and failures (Evans, 2015). On the other hand, Airbus implemented so many changes at such a short amount time, they did not have enough opportunity for implementation follow up or addressing the errors of the implementation. As a result, in addition to bearing huge expenses during the implementation phase, the company also started encountering expenses for delayed maintenance and repair (Kroese, 2014). Some of the common problems faced by Airbus A380 included lack of electric cabling connections between various modules of the aircraft to development of aircraft design that was immediately rejected by some of the regular customers of the company. Some in-depth analyses have been conducted in order to find the main causes behind the implementation failures of both Airbus and Boeing. For Boeing, the first main cause behind the failure was the decision to outsource, both nationally and internationally. It was expected that outsourcing will reduce their operational costs and will also help to accelerate their development (Francis, 2016). However, the result was opposite; Boeing lost a lot of money on the outsourcing and the development project they were conducting took an extra 3 years that further increased their expenses. In addition, Boeing 787 had many operational problems mainly due to the new aircraft bodies and the batteries used to power the plan. Removing the aluminium body of the aircraft, Boeing started using composite material made of aluminium, carbon fiber and titanium for 787 Dreamliner (Song et al., 2014). Although the composite material increased the overall weight of the aircraft, the maintenance of internal con ditions changed and the craft was more efficient in maintaining the internal conditions like humidity and temperature (Simons, 2014). Furthermore, Boeing switched to lithium ion batteries to power the craft that initially helped the craft to complete long distance journeys without any requirement of layoffs. However, within some time, it was found that the aircrafts overheated easily due to the lithium ion batteries as well as the composite material body. Although no major accidents have been reported, it still posed a significant risk for the passengers inside the flight (Kleinaltenkamp, Behrens Reh, 2014). In addition, it has also been found that the lack of coordination between organizations to whom, Boeing outsourced, was also a major reason for the failure of 787 Dreamliner. Whenever, any technical faults were reported, the outsourced companies started publicly blaming each other in order to avoid the responsibilities of such technical faults. On the other hand, the problems f aced by Airbus A380 were mainly rooted to the organizational structure and operations rather than technical (Efimov, Cieslak, Zolghadri Henry, 2013). However, there were also reported many technical failures that were mainly due to the ignorance of the builders end. As evident from the operational policy of Airbus, the company has a number of partners who supply various parts of the aircraft that are then assorted together to build the aircrafts in the manufacturing facility. However, at a certain point of time, it was found that Airbus A380 had a number of technical problems. One of the main problems that were highlighted was the fault in the electrical connection inside the aircraft as it was found that the electrical wirings of two different modules inside the craft were not connected. After some in-depth analysis, it was found that this problem arose because the wiring frame and the wiring harness were manufactured at different facilities (Shenhar et al., 2016). As a result, the wiring harness did not fit the wiring frame and hence, the wirings of two modules could not be connected together. When questions were raised, the two companies who manufactured the frame and the harness started public dispute. Some researchers also blamed the organi zational structure and the stakeholders inside the company behind the failure of A380. It was reported that the topmost members of the Airbus management board remained loyal to a particular group of clients who were always used for supply of materials and equipments even if much better alternatives were available in the market. The company was blamed for convoluted management structure that was said to affect the outcomes of decision making regarding the companys operations (Kotha Srikanth, 2013). Some other researchers also pointed to the internal disputes in the management board that resulted in delayed and poor decision makings in the operations. In both the cases, the management team is to be blamed for the failure of the Airbus A380. Based on the study of both the cases, it has been learned that both management and technical implementations are necessary for the success of an aircraft company. From Boeing 787 case, it has been learnt that the company should consider the maintenance factor and the aftereffects of any implementation instead of just emphasizing on immediate impacts for customer satisfaction (Jansen et al., 2015). From Airbus A380, it has been found that an aircraft manufacturer should have an efficient and dynamic management system that will always emphasizing on best quality of supplies rather than relying on some fixed clients whose standards are either poor or rapidly falling (Efimov et al., 2013). Hence, for MAC, it can be recommended that in order to enter into direct competition with two powerhouses, it must emphasize on both technical upgrades and selection of a suitable management team. There should be no cultural differences in the team as well as no internal disputes. Rather, the managemen t team should held meetings and collect together different ideas to select the best possible alternative. For the technical upgrades, the company should not choose the ones for immediate solution and rather settle for long term settlements. Conclusion Finally, it can be concluded that from the cases of both Airbus and Boeing, several lessons have been learnt regarding the consequences of poor management decisions and lack of proper technical implementations in aircraft industry. The business of Airbus has fallen prey to the poor management system and lack of proper decision making whereas Boeing has fallen prey to the lack of sufficient insight of the technical implications that might arise in the near future. MAC should keep in mind these factors and should be careful in the approaches to enter the aircraft industry. The owner should choose a management team that will not be affected by cultural diversity and the disputes will be solved mutually by conducting discussion meetings. For technical implementations and upgrades, the company should proceed with great care and perform risk analysis before implementation of a particular upgrade. References Al-Najjar, N., Al-Najjar, N., Aoyagi, I., Aoyagi, I., Goldstein, G., Goldstein, G., Korupp, T., Korupp, T., Liu, B., Liu, B. and Singh, S., 2017. Boeing and Airbus: Competitive Strategy in the Very-Large-Aircraft Market.Kellogg School of Management Cases, pp.1-16. Drfler, I., Baumann, O. 2014. Learning from a drastic failure: the case of the Airbus A380 program.Industry and Innovation,21(3), 197-214. Dutton, J., 2016. Have Boeing and Airbus overstepped the production line?.Airfinance Journal. Efimov, D., Cieslak, J., Zolghadri, A., Henry, D. 2013. Actuator fault detection in aircraft systems: Oscillatory failure case study.Annual Reviews in Control,37(1), 180-190. Elahi, E., Sheikhzadeh, M., Lamba, N. 2014. An integrated outsourcing framework: Analyzing Boeing's outsourcing program for Dreamliner (B787).Knowledge and Process Management,21(1), 13-28. Evans, R., 2015. MoM into momentum--the case for the middle market: will developing a new 180-250-seat airliner make economic sense for Boeing and Airbus?.Flight International. Francis, L., 2016. China's comac to challenge Boeing and Airbus.IEEE Spectrum,53(1), pp.49-50. Gokhale, J., Raghavan, S., Tremblay, V. J. 2014. The Effect on Stockholders Wealth on Critical Systems Failure and Remedy: The Boeing 787 Case.Journal of International Finance and Economics,14(2), 213. Jansen, R.H., Brown, G.V., Felder, J.L. and Duffy, K.P., 2015. Turboelectric aircraft drive key performance parameters and functional requirements. Kleinaltenkamp, M., Behrens, R. and Reh, S., 2014. Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the US Department of Defense and Airbus versus Boeing. InField Guide to Case Study Research in Business-to-business Marketing and Purchasing(pp. 1-11). Emerald Group Publishing Limited. Kotha, S., Srikanth, K. 2013. Managing a global partnership model: lessons from the Boeing 787 Dreamlinerprogram.Global Strategy Journal,3(1), 41-66. Kroese, R. 2014. Weight reductions for the airbus A380; postbuckling of the A380 VTP skin panels.Leonardo Times, 18 (2) 2014. Shenhar, A. J., Holzmann, V., Melamed, B., Zhao, Y. 2016. The Challenge of Innovation in Highly Complex Projects: What Can We Learn from Boeing's Dreamliner Experience?Project Management Journal,47(2), 62-78. Simons, G. 2014.The Airbus A380: A History. UK: Pen and Sword. Song, T., Li, Y., Song, J., Zhang, Z. 2014. Airworthiness considerations of supply chain management from Boeing 787 Dreamliner battery issue.Procedia Engineering,80, 628-637. Wright, S. J. 2015. Avionics and airborne computing.

Lets Save Our Tropical Forest Essays - Habitats, Ecosystems, Forest

Do you know that tropical forests are in trouble now? Since the beginning of time, tropical forest have been a peaceful paradise of huge trees, leafy plants, animals, birds, insects more than you can imagine. But, tragically these forest are disappearing at an alarming rate, about 30 hectares a minute. In fact, 32 million hectares of tropical forests are destroyed each year in a small country like Malaysia. How about Indonesia which has larger number of tropical forests than Malaysia? We should all be concerned about it. This time I?d like to talk about the importance of tropical forests as the lungs of the earth and the impact of tropical forests? destruction for our life viability. My discussion will be in 3 main points: ?First, I?ll give you the importance of tropical forests. ?Secondly, I?ll give you the reasons why people cut down these forests. ?Lastly, I?ll give you the reasons why we must save tropical forests. Tropical forests are often called the lungs of the earth because they help keeping oxygen in the air that we need to live. While it?s true that the most of the world?s tropical forests are in South America, especially Brazil, tropical forests influence the weather everywhere on the earth. That?s because the trees absorb a heavy gas called carbon dioxide from the air around us. As a result, the weather cycle change regularly each year and people can predict what will happen with the weather. However, there are some dilemmatic problems with the tropical forests. People often cut down these forests for a lot of reasons. They cut it down to grow food and raise cattle. They also need the woods for the forest to build houses for their shelter. This condition becomes worse when big companies open the forest in order to find cheap sources of wood and beef. They also drill the land for oil and mine it for gold. These conditions make the forest lose its function because when the trees are burned, CO2 in the leaves is released back into the air and built up in the air. It traps heat close to the earth instead of letting the heat go out into space. So when there is too much CO2, the earth?s temperature rises. This is what we call global warming. It causes strange weather pattern. Although tropical forest offers some benefits to us, such as producing a lot of goods that we need in our life, but it can also threaten us if we don?t keep the balance. Now, tens of thousands of different kinds of animals disappear each year. About 200 million people live in tropical forests also. Their lives are threatened because of irresponsible men. Because of this, we need to be responsible to preserve our tropical forest. Due to these conditions, we propose that you pay attention to keep an eye on tropical forest?s destruction such as illegal logging and clearing. To solve these problems, we have looked at three different options: First, the government has to stop the illegal logging which is done by big companies. This option gives us benefits such as reducing the damage and preventing natural disaster. Besides, the government can also save the national properties. But, there are however, some practical problems in field. Some of the government staff sometimes commit in corruption. They cooperate with brokers who give them money. So the second option we considered is to make restricted area in all part of tropical forests by cover it with wire fence. This gives us benefits like people cannot enter these forests because it was protected by the law. There is problem here too. If the forests are covered, the people who live near tropical forests would be lost their job. So, now let?s look at the third option. To save the forest we don?t have to prevent people in cutting down the tree. What we need is just doing sustainable harvesting. It means replacing what we take from the forest, such as planting tree for every tree we cut down. Though it?s like trivial, but if all of us do this program, we will be out of danger.