Effective Publicity Campaigns Assignment Example | Topics and Well Written Essays - 250 words

Effective Publicity Campaigns - Assignment ExampleIt should also be an articulate and precise release, detailing only the benefits of what is in promotion. incidental the PR process should be review samples for support. The other pertinent aspect is tracking capability. These will avail data on market acceptance whence appropriate in convincing new consumers.One PR social attempt that quite intrigued me was the Beat Cancer campaign from, Everywhere, an Atlanta, Georgia based cloy and social media Communications fellowship. Everywhere initiated a social media campaign to raise money for non-profit making cancer organizations, towards countering breast cancer. The basis of this campaign is that its sponsors MillerCoors Brewing Company and eBay/Paypal would donate $0.01 to charity every time the BeatCancer tag got mentioned in a Facebook or tweet update status or a BlogSpot. This social campaign managed to raise well over $70,000 for the charity organizations, making it a great s uccess.The Starbucks publicity campaign My Starbucks Idea had a great impact on me. This PR campaign incorporated a crucial aspect, consumer involvement, which many other companies do not. This impressed me since it gives the user a sense of importance and belonging one would be very happy if their idea got